Wednesday, August 26, 2020

The wholesale clothing Industry in the US Essay

The discount dress Industry in the US - Essay Example Be that as it may, as the century moved toward its midpoint, an ever increasing number of decent Americans began to purchase their garments as-is. This was particularly valid for men whose garments were freely fitted and not expose to the unpredictability of design as that of ladies (Soyer, 2005). During the 1830s, the material business turned out to be progressively settled in America and machine-made garments were made accessible to average family units. The instant piece of clothing industry denoted its start in America history in the mid eighteenth century. The primary dress plant was built up in 1831 in New York City. Instant attire, be that as it may, stayed a little piece of the American article of clothing creation which was as yet ruled by home-made garments. New York quickly turned into the inside for instant piece of clothing exchange in view of its ordinary transportation associations with southern states. The Civil War acquired interest for warrior's garbs and this expanded creation and prompted the presentation of normalized sizes. This period additionally denoted a generous specialized change in the method of production of pieces of clothing. Sewing machines were brought into the assembling segment and the move moved from manual to machine work. This significant specialized advancement likewise cleared route for large scale manufacturing of garments in the business. Somewhere in the range of 1880 and 1920, more than 2 million Jews relocated to America to get away from abuse in their nations of origin and to make the most of the financial open doors in America. Their aptitudes as craftsmans and processing plant workers became significant resources in their embraced country. The sheer convergence of Jewish migrants inside the business helped shape the American article of clothing industry, particularly in New York. From the center of the nineteenth century to the furthest limit of the twentieth, the piece of clothing industry was the biggest assembling industry in New York City. By 1900, Eastern European Jews comprised a larger part of the two specialists and managers inside the business. One of the numerous achievements of the Jewish contractual workers was the need given to ethnic ties in the business, as they employed for the most part individuals from their own locale. The Jewish outsiders manufactured the New York based piece of clothing busi ness into a billion dollar industry. By 1900, instant apparel was close enough for the normal working family too. Dissemination was dealt with through a system of retail establishments and shops the nation over. The stores offered a wide scope of products that took into account an expansive range of clients. Exceptional deals, paper commercials and window shows attempted to tempt clients. Mail request lists were acquainted with arrive at clients in modest communities (yumuseum.org). Followed intently behind the Jews, in flooding the article of clothing industry, were Italians, particularly Italian ladies. From one perspective, they worked in huge, present day shirtwaist processing plants and on the other, they made up roughly 98 percent of the home laborers inside the business (Soyer, 2005). The article of clothing industry additionally assumed a significant job in molding the American work development. Huge numbers of the rights underestimated by laborers today were battled for by the piece of clothing associations. Ideas of such noteworthiness today, for example, discretion and aggregate haggling, developed out of the battles of the then article of clothing associations (yumuseum.org). Constantly decade of the twentieth century, laborers framed associations that turned out to be incredible powers inside the indus

Saturday, August 22, 2020

Science Fiction Can Be an Influence to the Evolution of Technology Essay Example for Free

Sci-fi Can Be an Influence to the Evolution of Technology Essay Presentation Sci-fi and innovation have been working inseparably for a considerable length of time. Creators like Gene Rodenberry have impacted numerous innovators to make mechanical gadgets, for example, contact screen PCs, iPads and tablets. Indeed, even Star Trek’s transporter innovation and straightforward aluminum are turning into a reality. Researchers, physicists, and architects are utilizing sci-fi to pick up knowledge to new thoughts. The sci-fi diversion type has regularly impacted mechanical improvement through writing, radio, TV, and film. Do Inventors make their items affected by sci-fi? Numerous individuals see innovation fly into reality from the psyche of the scholars of sci-fi, as did creator Martin Cooper who made the cell phone and offered credit to where he got his thought. Individuals credit Gene Rodenberry for tablets and Transporter Technology, just as straightforward aluminum, and Apple QuickTime, while others have demonstrated that taking in PCs originated from the possibility of Cylons from Battlestar Galactica and Terminator, even the universe of Tron. Arthur C. Clarke’s sci-fi anticipated the utilization of Geostationary Satellite (GPS), just as the Internet, which the world uses today. Jules Verne’s sci-fi stories brought individuals submarines and helicopters. H.G. Wells, who individuals call the dad of sci-fi, brought the world nuclear vitality and rockets through his accounts. George Orwell’s book 1984, written in 1948, portrayed a checking gadget, the administration keeping an eye on the individuals, and begat the term â€Å"Big Brother.† The legislature is watching you. A previous space explorer, Christopher J. Ferguson, offered credit to sci-fi journalists for the impact of the making of the space station. As indicated by How Does Science Fiction Influence Scientific Research? (2011), I take a gander at the space station and vehicles docking in space. Who might have envisioned 40 years back, other than on the pages of Buck Rogers and in the psyche of Wernher von Braun, that we would do these things? In any case, here we are, doing them all the time. (Christopher J. Ferguson Former United States Astronaut, NASA). These are only a couple of occasions where sci-fi innovation has impacted the production of the genuine article. There has been a lion's share of mechanical progressions by Star Trek, as the tablets, communicators, Bluetooth gadgets, and even innovation during the time spent improvement, for example, the transporter innovation made in the brains of the journalists of sci-fi. †Fiction† could change an individual’s cognizance with the â€Å"relationships inside developments.† (Gordon, 2009). As sci-fi creators have imagined things, some never observed them satisfied while others have. Strauss (2012), â€Å"Martin Cooper, the chief of innovative work at Motorola, credited the ‘Star Trek’ communicator as his motivation for the structure of the main cell phone in the mid 1970s.† (Cellphone). Cooper gave Gene Rodenberry the credit for the communicators from the first Star Trek. The journalists of sci-fi show an impact on individuals who later build up the work, considering the anecdotal thought. Indeed, even I-Robot is presently during the time spent turning into a reality. Makers of the sci-fi sort have thoughts of what they need to see, in spite of the fact that the innovation isn't accessible at this point. Geordi La Forge’s Visor in the Next Generation of Star Trek’s TV show is presently turning into a reality. As indicated by GeordiS Visor Becoming A Reality? (2012), once more, a touch of Star Trek science fiction is very nearly turning out to be reality. This time it’s Geordi La Forge’s VISOR, which empowered the visually impaired character to ‘see’ on Star Trek: The Next Generation, that’s near turning into a viable device.† (para. 1). The writer considers the inventive thought that the person writes in sci-fi kind, which at that point turns into the reason for logical real factors or conceivable outcomes. As the writer’s thoughts enter the psyche of the innovators, through the development the thoughts become a reality. Numerous designers have offered credit to Gene Rodenberry for his mechanical gadgets in Star Trek. Star Wars is in any event, turning into a reality just as the other sci-fi films. Many use sci-fi classification in the study hall. Sci-fi classification came into the study halls from general science, material science, and in a ny event, designing to move understudies. (Segall, 2002) â€Å"Although sci-fi has showed up in science and material science instruction for a long time, the class has not been broadly used to increase building training. Considering the potential for sci-fi to help outline numerous normal building ideas, while simultaneously moving the understudies to consider the numerous prospects of structure and innovation, this avoidance speaks to lost an important resource.† (p. 419) Albert Segall’s paper indicated that sci-fi could propel innovation and, by not utilizing it, could block the innovator. Segall’s point was that sci-fi is in the science and material science study hall. It is a required asset for individuals in the designing field. As this shows, sci-fi is a major part in making innovation and its gadgets. A physicist, Dr. Michio Kaku, even gives sci-fi acknowledgment for the impact of innovation. As indicated by Transparent Aluminum Is New State Of Matter' (2009), â€Å"(PhysOrg.com) Oxford researchers have made a straightforward type of aluminum by barraging the metal with the world’s most remarkable delicate X-beam laser. Straightforward aluminum beforehand just existed in sci-fi, highlighting in the celebrity Trek IV, yet the genuine material is an intriguing new condition of issue with suggestions for planetary science and atomic fusion.† (para. 1). just as the Associated Press’s article on the information researchers gave on the transporter innovation, OCONNOR (2002), CANBERRA, Australia (AP) Australian researchers said Monday they had effectively transported a laser pillar encoded with information, separating it and recreating a careful imitation a yard away.† (para. 1). As creators keep on making new innovations, promising researchers, physicists and designers can see the significance of the utilization of sci-fi in a study hall. As Segall indicated that sci-fi could rouse specialists and innovators of the past, he showed how sci-fi could be useful to understudies later on. A few gadgets which sci-fi made are as yet not a reality Many could state that sci-fi is dream since time travel, contracting or extending gadgets, and PC digitalization, as from the film Tron, are yet to show up. A few people don't take a gander at sci-fi as an asset in light of its contrary perspectives. H.G. Wells, the writer of the book, Time Machine which foreshadowed the film got back to the Future, The 50-Foot Woman, and Honey, I contracted the Kids are nevertheless a couple of sci-fi thoughts that have not occurred apparently. There are numerous models that individuals use to state that sci-fi doesn't impact innovation, however there is more proof to help that it does. In spite of the fact that Lightsabers of Star Wars are not in a similar style as the film, they have become reality in a comparative model. What are the positive and negative sides of sci-fi turning into a reality? As sci-fi becomes reality, its utilization can be certain or negative: yet does it help or harmed mankind? Numerous mechanical gadgets created from sci-fi were taken from the private segment, used by the Military, and were changed to be utilized in another way than recently expected. For example, George Orwell’s book, called 1984, was prohibited by many school chairmen from being perused in schools as a result of its political standpoint of reconnaissance gadgets. End Through writing, radio, TV, and film, the amusement of sci-fi has impacted innovation and its gadgets. Arthur C. Clarke has seen the things he has expounded on worked out as expected. Sci-fi authors like Gene Rodenberry, H.G. Wells, Jules Verne, George Lucas, and different scholars have given physicists, researchers, and architects thoughts of motivation to make innovative gadgets. Perceptibly a couple of regions of sci-fi have not become a reality yet, for example, a person digitized into an electronic structure; an individual contracted or developed in size; and time travel. However, numerous things in sci-fi have come to the real world: for instance, cell phones, tablets, and contact screen PCs. Indeed, even the term â€Å"Big Brother is watching you,† given through the contemplations of George Orwell from his book 1984, written in 1948, has seen a partner in current observation gear. The relationship of sci-fi and innovation has been working connected at the hip for ages. Reference Segall, A. E. (2002, October). Sci-fi in the building study hall to help show fundamental ideas and advance the calling. Diary of Engineering Education, 91(4), 419-423. How does sci-fi impact logical research?. (2011). Recovered from http://curiosity.discovery.com/question/sci-fi impact logical research Gordon, R. (2009, December). Gaining From Fiction: Applications in Emerging Technologies. Release of Science, Technology Society, 29(6), 470 475. Recovered from http://bst.sagepub.com.ezproxy.apollolibrary.com/content/29/6/470 Strauss, M. (2012). Ten Inventions Inspired by Science Fiction. Recovered from http://www.smithsonianmag.com/science-nature/Ten-Inventions-Inspired-by-ScienceFiction.html?c=ypage=7navigation=next#IMAGES Putt, S. (2011). Utilizing sci-fi to show science realities. Minnesota State University, Mankato). ProQuest Dissertations and

Friday, August 21, 2020

Defining a Random Sample in Research

Defining a Random Sample in Research Student Resources Study Guides and Tips Print Random Samples in Research Studies How Subsets of Subjects Are Used for Research By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on January 09, 2020 Matt Lincoln / Cultura / Getty Images More in Student Resources Study Guides and Tips APA Style and Writing Careers The term random sample comes up a lot when youre reading about medical research. Understanding this term can help you interpret those health studies you come across in the news and get a better grasp of how they may, or may not, apply to you. Simply put, a random sample is a subset of individuals randomly selected by researchers to represent an entire group as a whole. The goal is to get a sample of people that is representative of the larger population. For example, if researchers were interested in learning about  alcoholic use  among college students in the United States, the larger population (in other words, the group of interest), would be made up of every kid in every college and university in the country. It would be virtually impossible to interview each and every one of these people to find out if they drink, what types of alcohol they drink, how often, under what circumstances, how much (a beer or two per week versus enough to get intoxicated every weekend), and so forth. Instead of undertaking such a gargantuan task, scientists will pull together a random sample of college students to represent the total population of college students. How Researchers Create Random Samples Random sampling can be costly and time-consuming. However, this approach to gathering data for research does provide the best chance of putting together an unbiased sample that is truly representative of an entire group as a whole. Going back to the imaginary study of alcohol use among college students, heres how random sampling might work. According to the National Center for Education Statistics ( NCES), approximately 20.2 million students were enrolled in U.S. colleges and universities in 2015, the most recent statistics available. These 20 million-plus individuals represent the total population to be studied. For the purpose of drawing a random sample of this group, all students must have an equal chance of being selected. For example, scientists conducting the study would need to make sure that the sample included the same percentage of men and women as the larger population. According to the NCES  statistics, 11.5 million of the total population of college students are female and 8.7 million are male. The sample group would need to reflect this same ratio of women to men. Besides gender, researchers would also want to go through the same process for other characteristicsâ€"for example, race, cultural background, year in school, socio-economic status, and so forth, depending on the specific purpose of the study. For instance, if they wanted to home in on alcohol use among Asian students, they would create a random sample consisting only of Asian students. By the same token, if the study was focused on how much students drink during the week, they would create a questionnaire or other method for finding only kids who drink on weekdays for their research. When you read a health study based on a random sample, be aware that the findings are based not on every single person in the population that fit certain criteria, but on a subset of subjects chosen to represent them. This should help you put the study in perspective.

Sunday, May 24, 2020

The On Campus Housing Lottery Essay - 747 Words

Anxiety inducing, overly-complicated and a huge frustration are just some of the ways Syracuse University students described the on-campus housing lottery. But when it comes down to it, is there a better way? The first email from housing comes in January, freshman are just beginning their second semester when housing asks them to to begin thinking about housing for the following year. The email touches on advanced payment opportunities, eligibility checks and your bursar account. At this, point students are unlikely to do more then skim through it, but months later, it will be a huge issue. Syracuse University has a two year on-campus living requirement. This makes the housing lottery so critical for many rising sophomores, who are often dead set on a dorm before they receive that seemingly premature email in January. The process for room selection is not overly complicated. Students are randomly assigned a number (this varies from year to year, in 2016 students without a requirement were given numbers 1-3999 and those with were given from 4000 up.) Then there are selection rounds based on how many roommates you intend to have. When it is your desired round, students put down their intended roommate(s). If you and the intended roommate(s) match up, your numbers are averaged and you are given a time to select your room. Still many students find it confusing. Megan Shelton, a rising sophomore, wanted to live with one other girl. However, she misunderstood that thereShow MoreRelatedThe Cost Of Iu Can Vary Depending On If You Are1491 Words   |  6 Pagesratio of students to teachers is seventeen to one. The class size depends on what class students go into and what the student s major is. For students on campus IU has over 30 libraries that can connect students to the past and the creativeness inside many people. As a university the school offers many internships for students all throughout the campus. As a convenience students IU offers an academic schedule which tells students when your classes are and when they will end. This schedule also helpsRead MoreThe Current Distribution Of Fiscal Education1612 Words   |  7 Pagesalready employs a number of great teachers from famous universities— nearly all of the teachers there have a doctorate. Thus, the millions of fiscal resources for our sch ool are actually useless. They can just spend it on some useless improvements on campus, for example, setting up high-definition LCD TVs with huge screen everywhere, and rebuilding the dining hall again and again, even though there is nothing wrong with the building. Therefore, it is just a waste of fiscal resources, and this kind ofRead MoreMusic And Social Movements Of The 1960s1793 Words   |  8 Pagescheck!† (Johnny). He conveyed a message that resonated with many of the third Ku Klux Klan members, but that did not stop the Civil Rights movement to continue to use music to shape its message which led to the Voting Rights Act of 1965 and the Fair Housing Act of 1968 (History). â€Å"We shall overcome/ We shall overcome/ We shall overcome someday† those were the lyrics to, Pete Seeger, a famous contemporary folk singer’s song â€Å"We shall overcome.† It was a song that sustained the troubling times for AfricanRead MoreAPA Quiz Essay4778 Words   |  20 Pagescreated in the early 1960s, which set the poverty level at 3 times the yearly cost of a basic food budget. Except for adjustments for inflation, it has remained unchanged since it was established despite the fact that todays families spend more on housing, child care, and health care than food. Social service workers spend much of their time trying to help families in need patch together a network of resources to meet their basic needs. 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The question is: are there useful examples of how democratic governments have been able to escape the indolent culture or the lottery effects of easy money from oil to create competitive economies and sustainable prosperity? This is a huge research agenda and a subject for another day. In the first republic, politics and political parties were largely developmental. The regionalRead MoreSchool Facilities7024 Words   |  29 Pagesuniversity should be informed in order for them to be enlighten with the existing problems in school. Scope and Limitations of the Study The Scope of this study is all about the School facilities in Bukidnon State University and conducted inside the campus and it is only limited in AB-3 Students. GPA of the AB – 3 Students is another data resource for this study. It was gathered from the Bukidnon State University Center Registrar with the assistance of the Center Registrar. 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Although the two communities live side-by-side, their lives are almost entirely segregated. - different housing estates - listen to different radio and television programmes - register with different doctors - have prescriptions made up by chemists of their own denominations - read different newspapers Being British How important is it to British

Thursday, May 14, 2020

The Business Strategy Game - 3044 Words

The Business Strategy Game Online 8th Edition - Class Notes [pic] What Is The Business Strategy Game All About? It’s an online, PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members. The marketplace is worldwide—production and sales activities can be pursued in North America, Latin America, Europe-Africa, and Asia Pacific There are 12 market segments—4 geographic segments each for branded footwear sales to retailers, for online footwear sales direct to consumers, and for private-label sales What Is The Business Strategy Game All About? The industry setting is modeled to closely approximate the real-world character of the globally competitive†¦show more content†¦There’s no built-in bias that favors any one strategy. Companies can pursue a competitive advantage keyed to low-cost/low-price or top-notch footwear features and styling or more value for the money. Companies can have a strategy aimed at being the clear market leader in (a) selling branded footwear to retailers or (b) selling directly to online buyers or (c) both. Companies can focus on one or two geographic regions or strive for geographic balance. Companies can pursue essentially the same strategy worldwide or craft slightly or very different strategies for the Europe-Africa, Asia-Pacific, Latin America, and North America markets. No One Strategy Is Best Most any well-conceived, well-executed competitive approach is capable of succeeding, provided it is not overpowered by the strategies of competitors or defeated by the presence of too many copycat strategies that dilute its effectiveness. In other words, which strategies deliver the best performance hinges on the strength and interplay of the strategies employed by rival companies—not on some mystery silver bullet decision combination that players are challenged to discover. Competitive Variables That Determine Company Sales and Market Shares Price Number of models/styles Styling/quality (S/Q) rating Advertising Size of retailer network Celebrity endorsements Delivery time Retailer support Mail-in rebates Shipping charges (Internet salesShow MoreRelatedBusiness Strategy Game1853 Words   |  8 Pagesreview of the business operations for athletic footwear industry’s Elite Feet for production Years 11 through 18. Included in the report are trends in company’s annual total revenues, earnings per share (EPS), return on equity (ROE), credit rating, stock price and image rating. Additionally reported are the strategic vision for the company, performance targets for the aforementioned production years plus the next two years, the company’s competitive strategy as well as production strategy, financeRead MoreBusiness Strategy Game3072 Words   |  13 PagesIndividual Report of the Business Strategy Game Table of Contents Title Page 1 Table of Contents 2 The abstract 3 Introduction 4 Performance Analysis and Evaluation 5-9 Conclusion and Recommendations 10 Appendices Appendix 1 – Vision, Mission, Objectives and 3-year Strategic Plan 11 Appendix 2 – Organization Chart in Board of Directors and Responsibilities 12 Read MoreBusiness Strategy Game11669 Words   |  47 Pages(A) ADIDAZ | Business Strategy Game | Year 18-21 Operations Report | Group Members: | Nivejan Gunaratnam, President Finance | | Tim Calaiezzi, Vice-President Marketing | | Carl Dela Rosa, Vice-President Accounting | | Rahul Saggar, Vice-President Finance | | Natercia Cordeiro, Vice-President Human Resources | Administrator: | Brian Kasta | Date: | Monday. 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Value Creation Anheuser Busch Inbev S.A. is the leading global brewer, they take great pride and care in brewing beers, and that’s also how theyRead MoreBusiness Strategy Game Report Essay6880 Words   |  28 PagesBusiness strategy game | Extreme Kicks | Year 12 Report | | | | Authors: Brandon Morgado, Manufacturing Khalid Mahmoud, Finance Nick Stott, Marketing Michelle Poirier, Human Resource Administrator: Judith BirzeDecember 1, 2011 | Devin Noble, Accounting Table of Contents I Executive Summary II Finance Situation Analysis: Past financial results globally Past financial results by region Objectives Strategies III Marketing Situation Analysis: GlobalRead MoreBusiness Corporate Strategy Video Games Industry1903 Words   |  8 PagesBusiness amp; Corporate Strategy Case Study Competition in Video Game Consoles: The State of The Battle For Supremacy Julie Petitdemange MGE – 2à ¨me Annà ©e 24/11/2010 Ecole de Management Strasbourg I. 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Wednesday, May 6, 2020

The University Of A Private Higher Learning Institution...

Maryville University of St. Louis Maryville University is a private higher learning institution located in St. Louis County, Missouri. It was founded in 1872, so it is one of the older universities in the state. Maryville University is a nationally ranked university that serves over 6,500 students every year. Students may choose from over 90 undergraduate and graduate degrees. There are six colleges within the Maryville University system. This includes the College of Arts and Sciences, which offers programs in design, math, the humanities and the social sciences. The School of Education offers a Doctor of Education program with a specialization in higher education leadership. The Walker College of Health provides online and on-campus degree programs in nursing, music therapy, rehabilitation counseling, occupational therapy and health care management. The School of Business offers online and on-campus programs in accounting, marketing, cyber security, information systems and business administration. The university operates educational centers in Lake Saint Louis and Sunset Hills in Missouri as well as the Scott Air Force Base in Illinois. These campuses offer services and facilities for students enrolled in evening or online classes. Maryville University of St. Louis Accreditation Details -The Higher Learning Commission and the North Central Association of Colleges and Secondary Schools. -The Nursing Programs are accredited by the Commission on Collegiate NursingShow MoreRelatedHealthcare Essay18323 Words   |  74 PagesChapter 3 The Evolution of Health Services in the United States Learning Objectives To discover historical developments that have shaped the nature of the US health care delivery system To evaluate why the system has been resistant to national health insurance reforms To explore developments associated with the corporatization of health care To speculate on whether the era of socialized medicine has dawned in the United States â€Å"Where’s the market?† 81 26501_CH03_FINAL.indd 81 7/27/11 10:31:29Read MoreEurope Economic Crisis55278 Words   |  222 Pageswill taper off in 2011, but needs to be followed up by sizeable fiscal consolidation in following years to reverse the unsustainable debt build-up. In the financial sector, government guarantees and holdings in financial institutions will need to be gradually unwound as the private sector gains strength, while carefully balancing financial stability with competitiveness considerations. Close coordination will be important. ‘Vertical’ coordination between the various strands of economic policy (fiscalRead MoreHemp Cultivation in China42289 Words   |  170 PagesConsulting, San Diego, California, USA Sebastiaan Hennink, Hemp-Flax BV, Ressen, Netherlands Michael Karus, nova-Institute, Hà ¼rth/Cologne, Germany John M. McPartland, Vermont Alternative Medicine, Middlebury, Vermont, USA Raphael Mechoulam, Hebrew University, Jerusalem, Israel Etienne P. M. de Meijer, HortaPharm BV, Amsterdam, The Net herlands David W. Pate, HortaPharm BV, Amsterdam, The Netherlands Gertjan van Roekel, ATO-DLO, Wageningen, The Netherlands David P. Watson, HortaPharm BV, Amsterdam, TheRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesA S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E L V E 14_Hanson_3ed_SB_3869_TXTRead MoreProject Managment Case Studies214937 Words   |  860 PagesMost of the middle managers have MBA degrees and a few have Ph.D.s. Currently, the Automotive Components Division has three manufacturing plants at various locations throughout the country. Central offices and most of the nonproduction functions are located at the main plant. 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Tuesday, May 5, 2020

Service Marketing for Woolworths-myassignmenthelp.com

Question: Discuss about theService Marketingfor Woolworths. Answer: Flowchart of backstage and front stage activities Figure 1: Backstage and front stage activities flowchart (Source: Created by author) Significance of service encounter The chosen company for this assignment is Woolworths. Woolworths is one of the largest supermarket and grocery chain of Australia. They specialise in selling groceries and stationary items. Along with these items, they sell clothing and home decor items as well. Being a leader in the Australian market, the service encounter of the grocery chain is significant enough (Ahsan and Rahman 2016). As an employee of Woolworths, I have to ensure that I am able to maintain the customer service level that the company has set for the world. I need to endure that the customers of Woolworths are able to shop with a good shopping experience. The customers are often unable to understand the price of the products, according to the weight. As a customer service manager, it is essential that I assist them in understanding the price they have to pay for a certain quantity. Moreover, the customers have to be assisted and guided in finding certain items. Woolworths provides assistance to the elderly custo mers. They need physical assistance as well as guidance to find the products that they are looking for. Thus, the assistance given to the elderly customers are essential. Along with the in-store assistance, the online customers also need assistance. The customers, buying their products online, often complain that their products that are delivered are not up to the expected standard or does not match with the one displayed in the website. Moreover, the customers, booking their products online often feel that they need guidance regarding the products they would buy. Thus, it is essential that the customer service managers assist those customers. Online payment issues are also faced, and customers are unable to pay online. Hence, assistance is needed from the customer services executives. However, the service encounter is much more than just assisting the customers. It is defined as the transactional interaction between the customers of Woolworths and the representatives of the company. The service encounter is not only limited to the transactional interaction with the customers, but also includes the establishment of a relation with the customers. The m oments of interaction with the customers are significant, since it is that moment when the impression on the customers is made. This moment is often known as the decisive moment or the moment of truth. In this moment of interaction, the customer is either satisfied or dissatisfied. Another essential aspect of the service encounter is the recovery of the services of the dissatisfied customers, such that they could be retained as loyal customers. The significance of the service encounter lies in the fact that it has a significant impact on the quality perception of the customers of Woolworths. If the customers are happy and satisfied with the services provided by the customer service representatives, then the level of satisfaction of the customers increases (Lovelock and Patterson 2015). While the customers have a negative experience regarding the customer interactions, then they are deflected from the company. As an employee of Woolworths I need to ensure that the interaction with the customers are positive and the level of customer satisfaction is achieved. Satisfying each customer is a key to success for any organization. In Woolworths, every customer is given importance and the customer interactions are significant. The qualities of the services that are provided to the customers are superior and ensure that the customers could be retained successfully (Bijmolt et al. 2014). The loyal customers are given loyalty bonus and special discounts such that the company is able to retain the customers successfully. Failure to provide the expected level of customer services might destroy the long built reputation of the business organization. Hence, the service encounter activities are significant enough to retain the reputation of Woolworths. Analysis of managerial implications Managerial implications refer to the practical utilization of the collected data and information. The information that is used is collected from practical scenario and decisions. The managerial implications highlights the fact that the collected information is used to understand, whether the decisions taken by the manager are appropriate in the given scenario or not. In case of Woolworths, the managerial implications include the backstage activities that has to be taken up, in order to ensure that supply chain management activities are taken up effectively, such that the satisfaction of the customers are achieved (Armstrong et al. 2014). As a store manager, it is important to ensure that the back stage tasks are completed successfully. As a manager, I have to check the availability of the products in the store and place an order to the suppliers accordingly. The supply chain management activities have to be monitored and ensured the timely delivery of the products. The suppliers of t he raw materials have to be traced for timely delivery (Ryan 2016). Moreover, the backend activities, such as quality check of the groceries, proper packaging and such activities have to be monitored from time to time by the manager, in order to ensure that the best quality of the products are delivered in store and to the customers who placed their products online. The backend services and processes ensure that the front-end activities are taken up and completed successfully. For example, if the supply chain management is not done effectively, then the products will not reach the stores on time, and thus will delay the overall process and will reduce the sale of the products (Batt 2014). Moreover, if the backend activities are not monitored and managed, then the customers will not be able to get the products as and when required, thus triggering customer dissatisfaction. The managerial implications thus are essential for the effective operations in Woolworths. The guidance of the managers are important in order to ensure the successful and effective operation of Woolworths. Thus, the efficiency of the managers and the management operations highlight the effectiveness of service encounters and helps the company to achieve customer satisfaction. Regular feedback is taken from the dissatisfied customers such that the managers are able to win them back as loyal customers, with high level of customer services being provided. With efficiency in both the front end and the back end operations Woolworths will be successful in retaining its position as a leader as a grocery chain and retailer. As given in the flowchart, the backend activities are dependent on a variety of factors such as suppliers, logistics and the contractors (Hollensen 2015). Thus, as a manager it is essential to co-ordinate all the activities such that effective management could be displayed which is essential for achievement of customer satisfaction. Developing various policies such as co-ordination with the suppliers, looking for alternatives, quality assurance, checking and eliminating the product that do not match with the standards of Woolworths (Fernie and Sparks 2014). The effective waste management and CSR activities also needs to be given importance, as a part of the back end activities. Thus, it could be concluded the service encounter has a special significance in the business operations. The managerial implications are also needed for the back stage operations of Woolworths. As an employee, I have to ensure that the customer satisfaction activities are given importance, along with the managerial implications. Both these activities have to be given importance and completed with diligence, in order to ensure smooth operations. References Ahsan, K. and Rahman, S., 2016. An investigation into critical service determinants of customer to business (C2B) type product returns in retail firms.International Journal of Physical Distribution Logistics Management,46(6/7), pp.606-633. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Batt, P.J., 2014. How do consumers differentiate between fresh food stores. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XVII 1103(pp. 61-68). Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers. HA Bijmolt, T., KRE Huizingh, E. and Krawczyk, A., 2014. Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet.Internet Research,24(5), pp.608-628. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.